The comprehensive digital South Tyrol Guest Pass project is the result of intensive collaboration between the mobility consortium, the LTS, the IDM Südtirol and the STA. feratel media technologies AG, market leader in the area of digital guest cards, is responsible for the technical implementation. Markus Schröcksnadel, CEO of feratel, emphasized the importance of the project: “We are proud to be taking this renowned card project to a new technological level and paving the way for further innovation steps.”
feratel digitizes the renowned South Tyrol Guest Pass across the board
Since May 2024, over 90% of tourists in South Tyrol have had access to the digital guest pass, which enables free use of public transport as a basic service.
from left: Ambros Hofer (President of the State Association of Tourism Organizations), Markus Schröcksnadel (CEO feratel), Sophia Oberjakober (Managing Director of the Mobility Consortium), Andreas Dorfmann (President of the Mobility Consortium) and the State Councilors Daniel Alfreider and Luis Walcher.
The digitized “South Tyrol Guest Pass” brings numerous advantages for everyone involved. It improves the attractiveness of local public transport and promotes sustainable tourism. Through digitalization and collaboration between various stakeholders, a sustainable solution was created that serves as a model for future tourism projects.
07.06.2024
