Countless feratel Card customers will start the summer season in May, including Bregenzerwald & Großes Walsertal. 1,334 hosts in 28 communities will offer the “Bregenzerwald & Großes Walsertal guest card” as a free entry ticket to numerous mountain experiences. The card allows guests unlimited rides on mountain lifts, environmentally friendly rides on public buses and relaxing hours in outdoor swimming pools.
Although the retail industry has used loyalty cards for over 60 years, the cards have only gained importance in the tourism industry in recent years. In 2007, feratel launched the lake NeusiedlerseeCard, the first guest card system that was established over the long term. Due to continuous further development and extensive know-how from numerous national and international projects, feratel is now the leading provider of guest cards. Thus far, over 130 card projects have been realized in 7 countries.
For this feratel offers all the card concepts and materials, whether as an all-inclusive, discount or prepaid model, digitally or as a hard copy. feratel relies on innovative technologies and future-oriented solutions and has established itself as an expert for digital guest cards. By developing modern and user-friendly solutions, feratel gives destinations and accommodation providers the opportunity to offer their guests a digital experience while simultaneously benefiting from the many advantages of digitization.
One of feratel’s main innovations in the area of guest cards is the integration into mobile apps such as digital holiday companions that guests already use on a daily basis. This allows guests to conveniently have their guest card on their Smartphone without having to carry additional physical cards with them. In addition, the digital combination of a holiday companion and a guest card provides numerous additional functions, such as personalized offers geared towards the period of stay, interactive maps with sights and events, as well as booking possibilities for activities and services on site.
“Digitization of guest cards is a key topic for the tourism industry and feratel is proud to act as a pioneer and contact partner in this area,” stresses CEO Dr. Markus Schröcksnadel. “Our digital solutions give destinations and accommodation providers the opportunity to offer their guests a contemporary and comfortable experience that meets the needs of modern travelers. At the same time, new opportunities are opening up for destinations to retain guests, increase sales and digitize their offers.”
