New co-operation between Goldbach Neo and feratel Switzerland

‘Goldbach Neo is a strong partner for us with highly frequented inventory in all urban areas and is therefore the perfect complement to our advertising space in the mountains,’ explains Markus Schröcksnadel, CEO feratel. Thanks to this partnership, campaigns can be played out consistently from the city to the mountains. ‘The idea of using Digital Out of Home to reach an urban target group in the cities, supplemented with creative visuals to advertise a time-out in the mountains, suits our dynamic medium,’ emphasises Diego Quintarelli, Chief Sales & Marketing Officer Goldbach Neo.

The new collaboration between the two out-of-home marketers combines urban and mountain advertising for a unique brand experience in Switzerland.